Model Machine Books Texas Models #Behindthechair

On behalf of Model Machine, it was great being experiential again with this beautiful and talented crew for Truss Professional in Austin, Texas.

Truss tapped Model Machine to book 9 fashion and runway models who could do it all. First, the Truss Global Ambassador, along with famous stylists, transformed the models’ hair to various “Super Blonde” and Balayage styles. The models then presented live on stage, including the runway and hair show, and a choreographed dance. During breaks in the show, the influencer models from Model Machine leveraged their highly influential social media personas to drive a near record amount of web traffic to the Truss website.

The Behindthechair Show attracts leading hair stylists and salon executives from all over the World. This 4-day event, held at the JW Marriott Austin, offers look-and-learn sessions by top brands, top celeb hairdressers, well-known influencers and the industry’s top manufacturer artists.

TRUSS has an impressive presence in more than 22 countries, with high quality products available for hairdressers in the finest hair salons of the world. The products deliver what they promise and results are incredibly noticeable from first application, creating instant customer loyalty amongst its consumers, also known as #crazyfortruss!

Model Machine is an entertainment agency working with leading brands on their experiential and influencer marketing programs throughout North America. For booking information and questions please contact Jared Sugerman at jared@modelmachine.com or (855) 817-8427.

Supermodels from Model Machine posing with the hairstylists of Truss Professional in Front of the BehindtheChair Show Step and Repeat Wall
Supermodels posing with the hairstylists of Truss Professional in Austin, Texas, for the BehindtheChair Show

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