As the Nation carefully reopens, Model Machine has pivoted to influencer marketing and booking digital talent. Once a side dish, influencer marketing not only makes more sense today, it is here for the long term. The obvious benefit to working electronically is the health and safety of everyone involved. More subtly, influencer marketing is the most cost-effective, and if done properly, profitable advertising medium today. As things return to normal, we expect influencer marketing to anchor the slow return of experiential and entertainment marketing business.
Both customer and celebrity-created organic content are having its moments. Programmed content is dwindling, and audiences spend more time browsing for new content that is becoming more scarce. On the other hand, social media platforms like Instagram, Facebook, Tik Tok, Twitter, Snapchat, etc. are engines for infinitely effective and affordable organic content. Yet another benefit to working with influencers across social media platforms is that most metrics are trackable, analyzable and customizable for each project.
Notwithstanding a surge in influencer and digital marketing, the modeling industry overall has been especially hard hit by COVID. Like so many of us, exceptional people with Model Machine are looking for more work right now. Model Machine is immediately up and running for digital media projects, like influencer marketing and social media talent. We will continue to stay abreast of the newest COVID developments to determine a safe time to reopen for experiential and other entertainment marketing business.
We’ve made so many great memories together since 2008, and we hope the best is yet to come. Please keep in touch, but more importantly, please keep safe. Thank you for your time and consideration. I look forward to hearing from you.